Last year, I discussed the private tour guide market and products with my former colleague Xiaofeng, who had a good relationship with him. I have been thinking about it so far, and I always have the urge to implement the product. However, there are still many questions about private tour guides without a clear answer before the action, as follows: Is there really a market for private tour guides? How do everyone in the industry do it, and what is the point of success? Where are the real user groups? What needs and pain points exist for private tour guides? If so, where is the profit point of starting a business? How do users spread? ... Before answering these questions, we can analyze: how is the business involving private guidance in the business industry?
OTA locals mode Going there phone number list with "locals" is the earliest private guide mode. Going with "locals" is a new type of travel mode in which locals act as guides. Different from traditional group tours, it is in-depth, authentic, flexible and free, and does not enter the store. The characteristics of the tour are more free than group tours, and more in-depth than independent tours, and there is no need to do strategy in advance. The locals are local or ordinary people who have lived in the destination for many years, including innkeepers, drivers, tour guides, operators, students, etc., and are very familiar with one or more aspects of local accommodation, food, transportation, scenic spots, shopping, and entertainment. , which can provide travelers with multi-faceted services or guidance.
According to the services that local people can provide, it is divided into six service categories: catering, hotel accommodation, transportation and car rental, leisure and entertainment, specialty shopping, and guide escort. Each local can only choose one category as their identity. Why can't this beautiful-looking private tour guide work? In fact, it boils down to very simple: 1. Noncompliance The business of "Qunar Locals" is carried out in China, and according to my country's "Regulations on the Administration of Tour Guides": To engage in tour guide activities in the territory of the People's Republic of China, a tour guide certificate must be obtained. The vast majority of these "locals" are not qualified as tour guides, but they are engaged in tour guide work, which has actually violated relevant national laws and regulations.