As a good product manager, analyzing products is a must-have skill. There are many ways to analyze a product. Today I will use the six elements of the product to analyze. That is to say, the six aspects of product positioning, product goals, demand background, user category email list groups, usage scenarios, and product forms. Next, I will use these six aspects to take everyone to analyze the public account of "gavin learning products". 1. Product positioning - what category email list content products the company chooses to meet the needs of target users The public account of "Gavin Learning Products" is described in one sentence as "providing technology sharing for college students and newcomers to Internet products".
From this, we can extract three keywords, "content, user, demand". Content: This is mainly based on the knowledge, skills and workplace experience necessary for Internet product managers, and can also be understood as dry goods that want to get started with category email list product managers. And in the process of creation, you can sort out the product manager knowledge you have mastered and establish your own set of learning framework. Users: From the category email list above description, it can be concluded that the main user groups are "product newcomers, and people who are ready to work as product managers". Demand: The demand solved by the public account of "Gavin Learning Products" is "how to become a product manager".
Combining the above analysis, we can get the product positioning of the "gavin learning product" official account: mainly to share the knowledge of product managers, to meet the needs of product Xiaobai to become a product manager. Second, the product goal - what purpose is achieved by what means Through product thinking, life trivia, product knowledge, product category email list skills, workplace skills, and learning experience are transformed into content, and shared through the official account. For me, the process of sharing is also a learning process. After this analysis, the product goal of "gavin learning products" has been determined: to consolidate what category email list one has learned through public account operation and product manager knowledge sharing. 3. Demand background - why do you make this product.