If you yell out your sales message, attempting to jam your really great book hook in their mouths, don't be surprised when they swim away. (Think about how YOU feel about spam, pop up ads, Twitter-blab and commercials). It is a fact that no one likes to be sold. Internet shoppers do however love to find what they seek.
Instead, in this environment, you must offer irresistible email list bait instead, through the use of effective marketing language. The shopper (or in this case, the fish) will then come running, they will tell all their friends and they will bite your book hook willingly. A great book marketing strategy does not sell, but rather entices the visitor to action. Don't put up a book marketing website and believe people will magically just show up. They will not. * Don't put up a book marketing website and expect people to buy.
They will not. * Don't put up a book marketing website and believe you are finished. You are not. As regards real world businesses, building success takes years and a great deal of effort. In the Internet environment, building your online store may take just as long - perhaps longer. It will require a lot of ongoing effort to make it succeed.