Make sure you message includes a strategy to get their home sold fast. For example, you can offer a home warrantee with closing. This will give mailing list prospective buyers piece of mind that if a major appliance or the A/C breaks in the next twelve month they won't have to come out of pocket to replace it. A home warrantee costs around $350 and you won't have to pay for it unless you sell the home.
Promoting an open house, using door hangers and including homes on your website are other ways you can help to sell a home more mailing list quickly than just listing it on the MLS. All these additional steps can be presented as your special marketing strategy. Direct mail advertising is one way that realtors can reach their target audience where they live.
People still get the mail every day and a well designed mailer can grab their attention. When purchased in larger quantities and mailing smaller groups the cost can be very affordable. Remember to be consistent, stick with a design that makes mailing list people remember you and incorporate your home selling strategy. Also, don't get discouraged if the phone does not ring off the hook after the first few mailings. This is a long term strategy that will pay off.